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Global Business Management (Marketing)

BSc · University of Northumbria at Newcastle · 2 years

Global Business Management (Marketing)

40

University of Northumbria at Newcastle

AI IMPACT
MEDIAN PAY, 15 MOnot published
SATISFACTION85%
CONTINUATION69%
PROFESSIONAL JOBS65%
DESTINATION-WEIGHTEDAI is already used for about 40% of the work its graduates go into (High).
CONTINUATION ALERT

About this course

Global Business Management with a specialism in Marketing is a programme designed for students who want to complete their undergraduate qualification in a focused two-year period while building specialist knowledge in marketing alongside a broad understanding of contemporary business. It sits at the intersection of strategic business management and the marketing discipline, equipping you to think about organisations in their global competitive context while also understanding the specific analytical, creative, and communicative skills that marketing requires. At the University of Northumbria at Newcastle, this two-year, full-time degree is structured to give you an ideal balance between a broad understanding of business and specialist depth in marketing management. You will develop your ability to think strategically and evaluate how businesses operate globally in an increasingly compet

Where its graduates go

The 5 largest scored destinations, covering 75% of graduates; the headline also reflects the subject baseline.

  • 60 / 100Business, Research and Administrative Professionals · 0% of graduatescards →
  • 55 / 100Administrative occupations · 5% of graduatescards →
  • 52 / 100Finance Professionals · 10% of graduatescards →
  • 48 / 100Business and public service associate professionals · 45% of graduatescards →
  • 40 / 100Sales occupations · 15% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).