Advertising and Public Relations

About this course

Advertising and public relations are the disciplines through which organisations shape how they are perceived by their audiences, attract customers, manage their reputation, and communicate in times of crisis or change. Advertising creates persuasive messages across paid media channels, drawing on psychology, creativity, and data to engage target audiences. Public relations manages the relationship between an organisation and its various stakeholder groups through earned and owned channels, including media relations, social media, community engagement, and crisis communication. Together, they form the frontline of organisational communications strategy in a world where public perception can make or break a business, brand, or cause. At Richmond, the American International University in London, this programme equips you to work across advertising and PR in organisations of all kinds, fro

Where its graduates go

The 5 largest scored destinations, covering 55% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 10% of graduatescards →
• 55 / 100Administrative occupations · 15% of graduatescards →
• 48 / 100Business and public service associate professionals · 15% of graduatescards →
• 40 / 100Sales occupations · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).