Digital Marketing and Management

About this course

Digital marketing and management combines two of the most in-demand skill sets in contemporary business. Digital marketing has become the primary way in which organisations connect with customers, build brands, and drive commercial outcomes, using search, social media, content, email, and analytics as its core tools. Management provides the broader organisational and strategic understanding needed to lead teams, manage budgets, plan campaigns, and contribute to the commercial direction of a business. Together they form a preparation for the roles that modern organisations need most. At Anglia Ruskin University, you will gain hands-on experience with core digital marketing tools including SEO, analytics, campaign management, and customer relationship management systems, as well as learning how AI is shaping smarter, faster, and ethically responsible marketing strategies. The programme ru

Where its graduates go

The 5 largest scored destinations, covering 41% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 3% of graduatescards →
• 68 / 100Customer service occupations · 5% of graduatescards →
• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 11% of graduatescards →
• 48 / 100Business and public service associate professionals · 17% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).