Digital Marketing

About this course

Digital marketing has transformed how organisations reach and engage with their audiences, moving from broadcast advertising toward personalised, data-driven communication across multiple platforms and devices. Search engines, social media, email, content marketing, influencer relationships and mobile experiences now form the front line of how brands build awareness and drive sales, and the skills needed to plan, execute and evaluate these activities have become some of the most valued in commercial organisations of all sizes. At the University of Derby, this part-time programme recognises that the way customers interact with brands has changed beyond all recognition, as the university's own description notes, and that digital marketing is now pivotal to every forward-thinking organisation. You will study search engine optimisation, paid digital advertising, social media strategy, conte

Where its graduates go

The 5 largest scored destinations, covering 35% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 68 / 100Customer service occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 52 / 100Finance Professionals · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).