Marketing, PR and Advertising

About this course

Marketing, public relations, and advertising together constitute the broad field of communications that connects organisations to their audiences. Marketing is concerned with understanding what people want and how to offer it to them effectively. PR manages the reputation and relationships of organisations with the publics that matter to them. Advertising creates paid communication designed to persuade, inform, or shift behaviour. In practice these three disciplines overlap continuously, and professionals in the field move between them throughout their careers. This programme at the University of Derby gives you a grounded understanding of all three areas, preparing you to work across the full spectrum of communications roles in either an in-house organisational setting or an agency. You will study the conceptual foundations of marketing and branding, the craft of campaign development,

Where its graduates go

The 5 largest scored destinations, covering 35% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 68 / 100Customer service occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 52 / 100Finance Professionals · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).