Advertising and Brand Communications

About this course

Advertising and brand communications is the discipline that connects organisations to their audiences through purposeful creative work. Effective advertising brings together creative thinking, commercial awareness, and strategic insight: it requires understanding what a brand stands for, what an audience needs and responds to, and how to translate this into messages that work across media and contexts. In a world of fragmented attention and shifting media consumption, the ability to build and sustain a coherent brand voice is more valuable than ever. At Manchester Metropolitan University you will study across three years on a full-time programme, with a sandwich year that places you in a professional environment and work placement activity embedded throughout. The sandwich year is one of the most practical and valuable features of the degree, giving you sustained real-world experience i

Where its graduates go

The 5 largest scored destinations, covering 85% of graduates; the headline also reflects the subject baseline.

• 65 / 100Web and Multimedia Design Professionals · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 55% of graduatescards →
• 45 / 100Media Professionals · 10% of graduatescards →
• 40 / 100Sales occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).