Business & Marketing

About this course

Business and marketing is a combination that reflects how commercial organisations actually operate: marketing is not separate from business strategy but integral to it, shaping how products are developed, positioned and communicated to customers and how organisations build the relationships that sustain long-term success. Business management provides the broader frameworks of strategy, finance, operations, organisational behaviour and human resources, while marketing develops the specialist skills in consumer insight, brand management, communications, digital channels and market research that make organisations competitive. At the University of the West of Scotland, this part-time programme develops your expertise across both disciplines simultaneously, giving you a grounding that is genuinely integrated rather than bolted together. You will study core business management alongside mar

Where its graduates go

The 5 largest scored destinations, covering 75% of graduates; the headline also reflects the subject baseline.

• 50 / 100Business and Financial Project Management Professionals · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 10% of graduatescards →
• 30 / 100Managers, directors and senior officials · 25% of graduatescards →
• 28 / 100Engineering professionals · 10% of graduatescards →
• 18 / 100Other Educational Professionals · 20% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).