Sport, Media and Culture

About this course

Sport, media and culture is a degree that investigates sport as one of the most significant phenomena in contemporary society. Sport is not simply entertainment: it is a major industry, a vehicle for national identity and political ambition, a subject of intense media interest and a site where questions of gender, race, class, sexuality and disability are played out and contested. At the same time, the media industries that represent sport have been transformed by digital distribution, social platforms and direct-to-consumer streaming, creating new kinds of sports journalism, fan engagement and brand communication. At Swansea University, the three-year full-time BA offers a blend of critical theory and hands-on experience, developing your ability to analyse sport in its cultural and political dimensions while also building practical skills in journalism, public relations, digital media

Where its graduates go

The 5 largest scored destinations, covering 75% of graduates; the headline also reflects the subject baseline.

• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 45 / 100Media Professionals · 30% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).