Digital Marketing and Sociology

BA · Liverpool Hope University · 3 years

Digital Marketing and Sociology

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Liverpool Hope University

AI IMPACT
MEDIAN PAY, 15 MOnot published
SATISFACTION90%
CONTINUATION78%
PROFESSIONAL JOBS40%
DESTINATION-WEIGHTEDAI is already used for about 31% of the work its graduates go into (Moderate).
CONTINUATION ALERT

About this course

Digital marketing and sociology is an unusual but productive combination, bringing together the fast-moving technical practice of online communication and campaign management with the social-scientific tools needed to understand why people behave as they do. Digital marketing is now central to how organisations of all kinds connect with their audiences, and the field rewards practitioners who understand not just the platforms and analytics but the human motivations, social structures, and cultural dynamics that shape how people respond to messages and make choices. Sociology provides exactly those frameworks. At Liverpool Hope University this three-year programme is enriched by a sandwich year, a year abroad, and work placement experience, giving your studies a strong professional and international dimension. In digital marketing you will develop practical skills in campaign strategy, c

Where its graduates go

The 5 largest scored destinations, covering 70% of graduates; the headline also reflects the subject baseline.

  • 68 / 100Customer service occupations · 5% of graduatescards →
  • 60 / 100Business, Research and Administrative Professionals · 10% of graduatescards →
  • 55 / 100Administrative occupations · 10% of graduatescards →
  • 48 / 100Business and public service associate professionals · 40% of graduatescards →
  • 40 / 100Sales occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).