Marketing

About this course

Marketing is the discipline that connects organisations to the people they serve, asking how you identify what customers need, how you communicate value, how you build brands that endure, and how you make decisions in an environment where consumer behaviour is constantly changing and the tools available for reaching audiences are multiplying. It is both analytically demanding, drawing on data, research, and behavioural science, and creatively driven, requiring the ability to generate ideas and communicate them compellingly across different media. At York St John University, this four-year full-time programme, which includes a foundation year, develops your core understanding of the marketing function within organisations and the role of business in society. You will study how organisations develop sustainable marketing strategies, manage risk and innovation, and serve their customers wh

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 55 / 100Administrative occupations · 15% of graduatescards →
• 52 / 100Finance Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 45 / 100Media Professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).