Advertising And Digital Marketing

About this course

The BA (Hons) Professional and Digital Marketing programme aims to develop students’ abilities to create and execute digital marketing strategies which address the challenges of the changing global marketplace. Students will have the knowledge and skills to be able to recognise and respond to business opportunities and customer requirements through a range of digital channels. Content marketing, campaign management, and financial and analytical tools will be studied and applied to deliver successful initiatives that meet the needs and aspirations of their organisation. Professional mastery, leadership, and management is a focus of study at Levels 4, 5 and 6.

Where its graduates go

The 5 largest scored destinations, covering 55% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 15% of graduatescards →
• 48 / 100Business and public service associate professionals · 25% of graduatescards →
• 30 / 100Managers, directors and senior officials · 5% of graduatescards →
• 15 / 100Welfare and housing associate professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).