Management with Marketing
BSc · The University of Bath · 4 years
About this course
Management and marketing sit at the heart of how successful organisations are built and sustained. Management encompasses the strategic, operational and human dimensions of running organisations, including how they set direction, allocate resources, build cultures and lead people through change. Marketing addresses the discipline of understanding customers, developing products and services that meet their needs, and communicating value in ways that attract and retain them. Together they give you a sophisticated understanding of how organisations create and deliver value, which is the fundamental challenge of commercial and institutional life. At the University of Bath this four-year full-time programme reflects Bath's standing as one of the UK's leading business schools. You will study the core areas of management, including strategy, organisational behaviour, finance, operations and en
Where its graduates go
The 5 largest scored destinations, covering 95% of graduates; the headline also reflects the subject baseline.
- 68 / 100Customer service occupations · 5% of graduatescards →
- 60 / 100Business, Research and Administrative Professionals · 20% of graduatescards →
- 48 / 100Business and public service associate professionals · 60% of graduatescards →
- 45 / 100Media Professionals · 5% of graduatescards →
- 32 / 100Artistic, literary and media occupations · 5% of graduatescards →
The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).