Marketing

About this course

Marketing is the discipline concerned with how organisations understand their customers and reach them effectively. It encompasses market research, consumer behaviour, brand strategy, digital marketing, advertising, communications, pricing and the management of customer relationships, and it sits at the intersection of data analysis, creative thinking and strategic management. As markets become more complex and competitive, the ability to identify opportunities, develop compelling communications and measure what is working becomes ever more central to organisational success. This three-year full-time degree at Birmingham City University includes a sandwich year with a work placement, giving you substantial professional marketing experience as part of the programme. You will study the core theories and practices of marketing, including consumer psychology, brand management, digital marke

Where its graduates go

The 5 largest scored destinations, covering 67% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 3% of graduatescards →
• 62 / 100Secretarial and related occupations · 2% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 4% of graduatescards →
• 55 / 100Administrative occupations · 6% of graduatescards →
• 48 / 100Business and public service associate professionals · 52% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).