Marketing Communications
BA · Leeds Arts University · 3 years
About this course
Marketing communications is the practice of connecting organisations with the people they want to reach, using a combination of ideas, images, words, and strategy across every channel available. It spans advertising, social content, brand activations, public relations, and planning, and it sits at the junction of analytical thinking and creative execution. The best marketing communication work is both conceptually sharp and beautifully made, and it requires practitioners who can think across disciplines. At Leeds Arts University this three-year, full-time programme puts creative thinking, and the capacity to produce ideas that work, at its core. You will develop a wide range of skills covering art direction, copywriting, design, strategy, and content creation. The course reflects the reality of contemporary marketing, where a single campaign might require visual identity work, written c
Where its graduates go
The 5 largest scored destinations, covering 90% of graduates; the headline also reflects the subject baseline.
- 72 / 100Information Technology Professionals · 5% of graduatescards →
- 65 / 100Web and Multimedia Design Professionals · 10% of graduatescards →
- 55 / 100Administrative occupations · 5% of graduatescards →
- 48 / 100Business and public service associate professionals · 55% of graduatescards →
- 45 / 100Media Professionals · 15% of graduatescards →
The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).