Business and Marketing Management

About this course

Business and marketing management addresses the core functions that allow organisations to survive and grow: understanding customers, creating and communicating value, managing operations and people, and making strategic decisions in competitive environments. Marketing sits at the interface between an organisation and its market, and the ability to integrate marketing thinking with broader business management is increasingly central to how contemporary organisations operate, whether in the private sector, the public sector, or the third sector. At the University of Gloucestershire, this three-year full-time degree develops your understanding of both business management principles and marketing practice, building a programme that prepares you for the kinds of integrated roles that many employers are now looking for. You will study areas including strategy, finance, operations, human reso

Where its graduates go

The 5 largest scored destinations, covering 80% of graduates; the headline also reflects the subject baseline.

• 65 / 100Web and Multimedia Design Professionals · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 15% of graduatescards →
• 52 / 100Finance Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 50% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).