Business and Marketing Management with Placement

About this course

Business and marketing management together address how organisations create, communicate and deliver value. Marketing sits at the intersection of customer insight, creative strategy and commercial performance, while business management provides the operational, financial and strategic context in which marketing decisions are made. Studying them together means you understand not just how to design and run campaigns, but how those campaigns connect to broader organisational goals, supply chains, budgets and leadership challenges. At the University of Gloucestershire this programme runs across four years of full-time study, with a placement embedded in the structure giving you direct professional experience in a real business environment. You will study the principles of consumer behaviour, brand management, digital and traditional marketing channels, and market research alongside core bus

Where its graduates go

The 5 largest scored destinations, covering 80% of graduates; the headline also reflects the subject baseline.

• 65 / 100Web and Multimedia Design Professionals · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 15% of graduatescards →
• 52 / 100Finance Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 50% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).