Fashion Marketing and Consumer Behaviour

About this course

Fashion marketing and consumer behaviour brings together the creative world of fashion with the analytical disciplines of marketing strategy and consumer psychology. Fashion is not simply a product: it is a cultural phenomenon in which identity, aspiration, and belonging are constantly negotiated, and understanding how consumers make choices in this emotionally and socially charged market is one of the most fascinating and practically important questions in business. This degree develops your ability to work at that intersection, combining industry knowledge with marketing expertise and behavioural insight. At the University of the Arts London, specifically London College of Fashion, you will study across four years on a full-time programme, with a sandwich year that places you in a professional marketing or fashion business environment and work placement integrated throughout. LCF's po

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