Marketing

About this course

Marketing is the discipline that connects organisations to the audiences they serve, asking how products and services are understood, communicated, and positioned in competitive markets. It draws on psychology, economics, data analysis, creative communication, and strategic planning to develop the capacity to build brands, design campaigns, reach customers, and evaluate the effectiveness of what an organisation does to attract and retain them. As digital platforms have multiplied and the tools for understanding consumer behaviour have become more powerful, marketing has evolved into a discipline that rewards both analytical rigour and creative intelligence. At Birkbeck College, this part-time BSc is an innovative programme that provides both a grounding in established and emerging theories of marketing and a firm command of specialist areas within the discipline. You will develop cuttin

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 60 / 100Business, Research and Administrative Professionals · 20% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 10% of graduatescards →
• 30 / 100Managers, directors and senior officials · 10% of graduatescards →
• 15 / 100Welfare and housing associate professionals · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).