Digital Media, Public Relations and Advertising

About this course

Digital media, public relations and advertising is a subject area that sits at the intersection of commercial communication, media technology and consumer culture. PR and advertising are the disciplines through which organisations shape their public presence and influence how audiences perceive them, while digital media provides the increasingly dominant set of platforms, tools and practices through which those communications are created and distributed. Together they address the full landscape of modern marketing communications, from content creation and social media strategy to campaign planning, brand management and the measurement of engagement across digital channels. At the University of Westminster you will study for three years full-time, exploring the commercial dimensions of marketing communications alongside the critical and technical skills needed to create, share and evalua

Where its graduates go

The 5 largest scored destinations, covering 85% of graduates; the headline also reflects the subject baseline.

• 62 / 100Secretarial and related occupations · 10% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 25% of graduatescards →
• 45 / 100Media Professionals · 30% of graduatescards →
• 40 / 100Sales occupations · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).