Digital Marketing (2-year degree)

About this course

Digital marketing has moved from a specialism to a core business function in under two decades. The ways in which businesses connect with audiences are now primarily digital, through search engines, social media, email, content marketing, paid advertising, and the analytics that measure what is working and what is not. Understanding how to use these channels strategically, to build audiences, generate leads, create brand loyalty and drive measurable commercial outcomes, is a set of skills that virtually every organisation now needs. At the University of Buckingham, this programme is delivered in two years full time, which is the accelerated format Buckingham is known for. The programme is compact but rigorous, covering the core disciplines of marketing alongside the specific digital skills that distinguish this degree: search engine optimisation, paid search, social media strategy, cont

Where its graduates go

The 5 largest scored destinations, covering 65% of graduates; the headline also reflects the subject baseline.

• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 25% of graduatescards →
• 52 / 100Finance Professionals · 10% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 20% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).