Digital Marketing

About this course

Digital Marketing brings the full toolkit of marketing strategy into the online environment, applying creativity, data analysis and strategic thinking to the challenge of reaching and engaging audiences across the digital channels that now dominate commercial and cultural life. Search engine optimisation, paid advertising, social media marketing, content creation, email marketing, e-commerce strategy and marketing analytics are all dimensions of a field that is evolving rapidly as platforms, technologies and consumer behaviours continue to change. A degree in digital marketing equips you with both the technical skills to use these tools and the strategic understanding to deploy them effectively. At the University of Portsmouth, this full-time three-year programme includes a sandwich placement year, a year abroad and work placement opportunities, giving you substantial professional and i

Where its graduates go

The 5 largest scored destinations, covering 95% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 15% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 55% of graduatescards →
• 40 / 100Sales occupations · 15% of graduatescards →
• 5 / 100Elementary occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).