Business with Marketing

About this course

Business with Marketing is a combination that prepares you for one of the most important relationships in any commercial organisation: the connection between strategic business management and the discipline of understanding, reaching and retaining customers. Marketing is not simply a communications function; it sits at the heart of business strategy, shaping decisions about products, pricing, distribution, brand, and the allocation of resources across markets. Studying business alongside marketing gives you the broader commercial and organisational context that makes the marketing function genuinely comprehensible. At Robert Gordon University in Aberdeen, this four-year full-time BA (Hons) is accredited by the Chartered Institute of Marketing, a recognition that translates into partial exemptions from CIM professional qualification examinations through the CIM Graduate Gateway. You will

Where its graduates go

The 5 largest scored destinations, covering 75% of graduates; the headline also reflects the subject baseline.

• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 40 / 100Science, engineering and technology associate professionals · 10% of graduatescards →
• 30 / 100Managers, directors and senior officials · 15% of graduatescards →
• 18 / 100Teaching Professionals · 10% of graduatescards →
• 15 / 100Welfare and housing associate professionals · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).