Fashion Business and Marketing

About this course

Fashion business and marketing is a discipline that examines the commercial side of one of the world's most culturally influential industries. It is distinct from fashion design: rather than creating garments, it focuses on how fashion products reach consumers, how brands are built and managed, how fashion is bought, merchandised and sold, and how the business models of fashion companies are evolving in response to digital disruption, sustainability pressures and changing consumer behaviour. The discipline draws on marketing theory, retail management, consumer psychology, supply chain knowledge and digital commerce to build a commercially grounded understanding of how fashion works as an industry. At the University of Winchester you will study fashion business and marketing over three years of full-time study, on a programme that aims to produce graduates with the practical skills, ethi

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 3% of graduatescards →
• 55 / 100Administrative occupations · 8% of graduatescards →
• 52 / 100Finance Professionals · 9% of graduatescards →
• 48 / 100Business and public service associate professionals · 35% of graduatescards →
• 45 / 100Media Professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).