Business and Luxury Brand Management

About this course

Business and luxury brand management addresses one of the global economy's most distinctive and profitable sectors. Luxury brands operate according to different rules from mass-market businesses: their value is built on heritage, craftsmanship, exclusivity, and experience, and managing them requires an understanding of consumer psychology, brand strategy, and the careful stewardship of reputation over time. The discipline is as much about preserving what makes a brand exceptional as it is about commercial growth. At Regent's University London this three-year full-time programme combines core business management with a specialist focus on the luxury sector. You will study marketing, consumer behaviour, brand strategy, retail and distribution in luxury, digital innovation, and the cultural and heritage dimensions that underpin luxury brand equity. Business management content, including fi

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 68 / 100Customer service occupations · 5% of graduatescards →
• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 52 / 100Finance Professionals · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →
• 40 / 100Sales occupations · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).