Digital Marketing and Economics

About this course

Digital marketing and economics is a combination that equips you to understand two of the most powerful forces shaping modern commerce: the digital systems through which brands reach and engage consumers, and the economic principles that explain how markets function, how prices are set, and how incentives drive behaviour. Digital marketing has transformed the commercial landscape over the past two decades, creating new channels, new data sources, and new forms of customer relationship. Economics provides the analytical foundation for understanding why markets work as they do and how different interventions, from platform design to pricing algorithms, affect outcomes for businesses and consumers alike. Liverpool Hope University's three-year full-time Digital Marketing and Economics programme combines strong academic content in both subjects with a practical orientation. You will study co

Where its graduates go

The 5 largest scored destinations, covering 70% of graduates; the headline also reflects the subject baseline.

• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 10% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 40% of graduatescards →
• 32 / 100Artistic, literary and media occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).