Marketing

About this course

Marketing is the business discipline that connects organisations with the people they want to reach. At its best it goes well beyond advertising: it involves understanding what customers and audiences actually need, shaping products and services to meet those needs, and communicating in ways that build lasting relationships rather than simply generating transactions. Good marketing requires you to see the big picture, identify opportunities in the landscape, anticipate the threats that could undermine a brand, and make creative and strategic decisions based on evidence. At Manchester Metropolitan University this three-year full-time programme develops your understanding of marketing as a function with the power to shape sales, customer service, product development, and brand loyalty. You will study consumer behaviour, digital marketing, brand management, marketing strategy, market resea

Where its graduates go

The 5 largest scored destinations, covering 5% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 0% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 0% of graduatescards →
• 52 / 100Finance Professionals · 0% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 0% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).