Human Resource Management and Marketing

About this course

Human resource management is concerned with the most important resource in any organisation: the people who work for it. Recruitment and selection, training and development, performance management, employment law, employee relations and the strategic alignment of workforce capabilities with organisational goals are all central to the discipline. Marketing, alongside it, explores how organisations identify and reach their customers and how value is created, communicated and sustained in competitive markets. Studying the two together gives you an unusually versatile understanding of organisational life, covering both the internal people management that makes organisations function and the external-facing strategies that determine how they grow. At the University of Strathclyde, this four-year full-time programme includes a year abroad, broadening your perspective and giving you internatio

Where its graduates go

The 3 largest scored destinations, covering 100% of graduates; the headline also reflects the subject baseline.

• 60 / 100Business, Research and Administrative Professionals · 20% of graduatescards →
• 48 / 100Business and public service associate professionals · 70% of graduatescards →
• 45 / 100Media Professionals · 10% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).