Digital Marketing with Integrated Foundation Year

About this course

Digital marketing sits at the centre of how modern organisations find, engage, and retain their customers. It encompasses search engine optimisation, paid advertising, social media strategy, content marketing, email campaigns, data analytics, and the growing world of influencer and creator partnerships, and it is a field that is evolving rapidly as new platforms, tools, and consumer behaviours emerge. Understanding digital marketing at a strategic level requires both technical competence with the tools and platforms involved and a conceptual grasp of consumer behaviour, brand positioning, and the measurement of marketing effectiveness. At Ravensbourne University London, this four-year full-time programme includes an integrated foundation year, which provides a structured preparatory stage for students entering from a range of backgrounds before they begin the main degree. Ravensbourne's

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