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Business and Management (Digital Business)

BA · University of Gloucestershire · 3 years

Business and Management (Digital Business)

42

University of Gloucestershire

AI IMPACT
MEDIAN PAY, 15 MO£28,000
SATISFACTION84%
CONTINUATION70%
PROFESSIONAL JOBS55%
DESTINATION-WEIGHTEDAI is already used for about 42% of the work its graduates go into (High).
CONTINUATION ALERT

About this course

Business and management with a digital business specialism addresses how the transformation of the commercial world by technology is changing what it means to run an organisation effectively. Digital business is not simply a matter of having a website or using social media; it encompasses the strategic, operational, and cultural dimensions of how organisations use technology to create value, serve customers, and remain competitive in an environment of constant technological change. Understanding this requires both the foundational knowledge of business and management and the specific expertise to engage with digital technologies, data, cybersecurity, and the business models that digital platforms enable. At the University of Gloucestershire, this three-year programme prepares you for the realities of the digital business environment, with strong connections to the technology and cyberse

Where its graduates go

The 5 largest scored destinations, covering 45% of graduates; the headline also reflects the subject baseline.

  • 72 / 100Information Technology Professionals · 10% of graduatescards →
  • 55 / 100Administrative occupations · 10% of graduatescards →
  • 52 / 100Finance Professionals · 5% of graduatescards →
  • 50 / 100Business and Financial Project Management Professionals · 5% of graduatescards →
  • 48 / 100Business and public service associate professionals · 15% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).