Retail Marketing

About this course

Retail marketing sits at the intersection of the consumer-facing world and the discipline of marketing, focusing on one of the most visible and economically significant sectors of the economy. Retail encompasses the sale of goods and services to consumers through physical stores, digital platforms, and combinations of the two, and marketing within this context is concerned with understanding consumer behaviour, managing the customer experience, driving footfall and conversion, building brand loyalty, and making decisions about assortment, pricing, and promotion that are grounded in data and customer insight. As retail has been transformed by digital commerce, the skill set required has evolved significantly. At the University of Stirling, this four-year full-time programme develops your knowledge and skills across marketing and its application to the retail sector. You will study consum

Where its graduates go

The 5 largest scored destinations, covering 69% of graduates; the headline also reflects the subject baseline.

• 60 / 100Business, Research and Administrative Professionals · 2% of graduatescards →
• 55 / 100Administrative occupations · 20% of graduatescards →
• 52 / 100Finance Professionals · 16% of graduatescards →
• 48 / 100Business and public service associate professionals · 25% of graduatescards →
• 40 / 100Sales occupations · 6% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).