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COURSESBUSINESS AND MANAGEMENTUNIVERSITY OF STIRLING

Retail Marketing

BA · University of Stirling · 4 years

Retail Marketing

43

University of Stirling

AI IMPACT
MEDIAN PAY, 15 MO£26,000
SATISFACTION85%
CONTINUATION85%
PROFESSIONAL JOBS60%
DESTINATION-WEIGHTEDAI is already used for about 43% of the work its graduates go into (High).

Entry tariff of real entrants

UCAS points the actual intake arrived with: "people like this got in", not a cut-off.

<481% of entrants
48-630% of entrants
64-791% of entrants
80-953% of entrants
96-1115% of entrants
112-1277% of entrants
128-14310% of entrants
144-15911% of entrants
160-17511% of entrants
176-19113% of entrants
192-20714% of entrants
208-2238% of entrants
224-2397% of entrants
240+7% of entrants

Student satisfaction

Overall satisfaction is 85% (National Student Survey). Continuation past year one: 85%.

What you actually study

YEAR 1

Programming Fundamentals · Discrete Mathematics · Computer Systems · Calculus & Linear Algebra

YEAR 2

Data Structures & Algorithms · Object-Oriented Programming · Databases · Operating Systems · Software Engineering

YEAR 3

Artificial Intelligence · Computer Networks · Theory of Computation · Human-Computer Interaction · Dissertation / Capstone Project

YEAR 4

Advanced Machine Learning · Cybersecurity · Elective — Cloud / Distributed Systems

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).