BA Advertising and Digital Marketing
About this course
Advertising and digital marketing is a discipline concerned with how brands and organisations communicate with their audiences, persuade them, and build lasting relationships with them across the full range of channels available in the contemporary media landscape. Advertising focuses on the creative and strategic dimensions of communication, examining how campaigns are conceived, developed, and evaluated across traditional and digital media. Digital marketing extends this into the specific tools, platforms, and data practices that define how organisations reach and engage audiences online, from search engine optimisation and paid social to email, content, and influencer marketing. Together, they develop a practitioner who is both creative and analytically literate. At Coventry University this three-year full-time programme encourages you to engage with emerging trends and technologies and to build skills that can support creative and informed decision-making in a dynamic industry. You will study advertising strategy and creative development alongside digital marketing tools, data analytics, consumer psychology, and brand management, with an emphasis on the real-world application of what you learn. A sandwich year and a year abroad are incorporated into the programme, and a work placement is built in, giving you substantial professional experience in an advertising or digital marketing environment alongside your studies. Graduates from advertising and digital marketing programmes go on to careers as digital marketing executives, account managers, creative strategists, content producers, social media managers, and data analysts in agencies, in-house marketing teams, and technology companies. The digital literacy and creative communication skills the degree develops are valued across almost every sector, and the combination of strategic thinking and practical platform knowledge is particularly well aligned with current employer priorities. Many graduates continue to professional qualifications with bodies such as the Chartered Institute of Marketing or pursue postgraduate study in marketing, communications, or business.
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