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BA Bus. Man. & Digital Marketing
About this course
Business management and digital marketing brings together the strategic and operational foundations of business with a focused engagement with the tools, platforms and analytics that drive digital marketing in the current environment. Digital marketing has moved from a specialist function to a core business capability, and organisations of all sizes depend on people who can develop and execute digital strategy, interpret campaign data and adapt to a rapidly changing media landscape. Nottingham Trent University offers this three-year full-time programme, developing core business management competencies alongside specialist training in digital marketing, including search engine optimisation, social media strategy, content marketing, email campaigns, pay-per-click advertising, web analytics and the customer experience frameworks that underpin effective digital engagement. The business management strand covers strategy, finance, operations and organisational behaviour, giving you the commercial context within which digital marketing decisions are made. A year abroad is part of the programme, developing your international perspective and the adaptability that global business environments increasingly demand. NTU's industry connections and the applied character of its business programmes provide a stimulating context for the applied dimensions of the degree. The combination develops both analytical and creative thinking: the ability to measure and interpret digital performance data alongside the capacity to develop compelling content and campaigns that engage audiences. You will also develop commercial awareness, project management skills and the ability to communicate across different functions within an organisation. Graduates pursue careers as digital marketing managers, social media strategists, SEO specialists, content marketers, digital analysts, brand managers and marketing communications executives across a wide range of sectors. The combination of business breadth and digital marketing depth is particularly valued by employers seeking graduates who can connect marketing activity to commercial outcomes. Postgraduate study in marketing, digital business or data analytics is a natural option for those wishing to develop further.
Syllabus & Modules
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