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BA Business and Luxury Brand Management
About this course
Business and luxury brand management addresses one of the global economy's most distinctive and profitable sectors. Luxury brands operate according to different rules from mass-market businesses: their value is built on heritage, craftsmanship, exclusivity, and experience, and managing them requires an understanding of consumer psychology, brand strategy, and the careful stewardship of reputation over time. The discipline is as much about preserving what makes a brand exceptional as it is about commercial growth. At Regent's University London this three-year full-time programme combines core business management with a specialist focus on the luxury sector. You will study marketing, consumer behaviour, brand strategy, retail and distribution in luxury, digital innovation, and the cultural and heritage dimensions that underpin luxury brand equity. Business management content, including finance, operations, and strategy, provides the commercial framework within which the luxury specialism sits. A year abroad is integral to the programme, giving you an international perspective that is directly relevant to an industry that recruits and operates globally. Regent's London location gives you direct access to one of the world's leading luxury retail, hospitality, and creative industries markets. The university's international student body and its connections to the luxury sector reflect the genuinely global character of the field you are entering. Graduates go on to careers in luxury brand management, retail and boutique management, marketing and communications for luxury companies, fashion business, hospitality, arts and culture, and premium consumer goods. The international experience of the year abroad and the specialist knowledge of the luxury sector distinguish graduates in a competitive and glamorous field that nonetheless demands genuine commercial and strategic competence.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 45 respondents (81% response rate)
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