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BA Business and Marketing with foundation year
About this course
Business and marketing together explore how organisations create value and communicate it to the world. Marketing is the discipline that connects what a business offers to the people who might want it, drawing on psychology, data, creativity, and strategy to shape how products and services are understood, desired, and chosen. Business studies provides the wider context, covering the financial, operational, and strategic dimensions that marketing decisions must account for. The combination makes for a degree that is both commercially grounded and creatively minded. This four-year full-time programme at Coventry University opens with a foundation year, which builds the academic and subject knowledge you need before moving into the main degree. The course explores how business and marketing operate across a wide range of organisations, from global brands to local businesses, public services, non-profits, and charities, and examines the strategies organisations use to navigate a competitive environment. You will study consumer behaviour, digital marketing, brand management, market research, business finance, and corporate strategy. The programme also includes a sandwich year, a year abroad option, and work placement opportunities, meaning you can gain substantial professional experience and an international perspective before you graduate. The typical entry tariff is 104 points. Graduates are well positioned for careers in marketing management, brand management, digital marketing, market research, advertising, and public relations, as well as broader business and management roles. Many enter graduate schemes with consumer goods companies, agencies, retailers, financial services firms, or public sector organisations. Others choose to work in smaller businesses or to set up their own ventures, applying the combination of strategic thinking and commercial creativity that the degree develops. Postgraduate study in marketing, business, or data analytics is a natural further step for those who want to specialise.
Syllabus & Modules
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