MA Business Economics with Marketing and Geography
About this course
Business economics is a discipline that applies economic theory and analysis to the decisions and behaviours of firms and industries, asking how businesses allocate resources, respond to competition, set prices, and operate within the constraints imposed by market structures and regulatory environments. Pairing it with marketing illuminates how organisations identify and respond to customer needs and build sustainable commercial relationships, while geography adds spatial and environmental dimensions that are increasingly central to questions about global supply chains, regional development, and the physical impacts of economic activity. At the University of Dundee, this four-year full-time degree develops all three perspectives in an integrated way. You will study microeconomic and macroeconomic principles as they apply to business contexts, developing the analytical tools to understand how markets work and fail, how firms compete, and how policy shapes industrial behaviour. Marketing modules develop your understanding of consumer behaviour, brand management, digital marketing, and the strategic decisions that determine how organisations position themselves in the market. The geography component brings in themes of spatial economics, environmental sustainability, and the economic geographies of places and regions. A year abroad is built into the programme, giving you the opportunity to study in an international context and to bring comparative perspective to questions about how business, economics, and geography interact differently in different parts of the world. The typical entry tariff is 200 UCAS points. Graduates pursue careers in business analysis, marketing, management consultancy, financial services, economic research, public policy, regional development, and international trade. The combination of economic rigour, marketing insight, and geographical awareness is particularly valuable in organisations operating across multiple markets or wrestling with the spatial dimensions of strategy and sustainability. Many graduates also continue to postgraduate study in economics, business, marketing, or a related field.
Syllabus & Modules
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