High Drop-out Rate Alert
35% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Business Management with International Tourism
About this course
Business management with international tourism is a degree that invites you to step into the fast-paced and dynamic world of tourism while developing essential business skills, from sports tourism to strategic management and data insights. Tourism is one of the world's largest economic sectors, encompassing international travel, accommodation, destination management, events, heritage, and the complex political and environmental relationships between host communities and visitors. As the global tourism sector continues to evolve, this course offers you the unique opportunity to explore the complexities of international travel, destination marketing, and sustainable practices, discovering how tourism impacts economies, politics, and societies at every scale. At the University of Keele, this three-year full-time programme develops your understanding of both the business and management disciplines, including strategy, marketing, finance, and operations, and the specific knowledge of tourism as a global industry, including destination management, tourism planning, sustainable tourism, digital marketing for tourism, and the social and environmental impacts of travel. The programme includes a sandwich year, a year abroad, and work placements, equipping you with the knowledge and experience to thrive in this dynamic industry through direct professional exposure to tourism organisations in the UK and internationally. With a typical entry tariff of 104 UCAS points, this is an accessible programme at a campus university known for its interdisciplinary approach and strong student experience. Graduates pursue careers in travel and tourism management, destination marketing, hotel and hospitality management, events management, airline and cruise operations, tourism consultancy, and the marketing and commercial functions of organisations in the broader travel industry. Many graduates also continue to postgraduate study in tourism management, international business, or sustainable development.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 10 respondents (83% response rate)
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