BA Digital Media and Culture
About this course
Digital media and culture is a discipline that examines the technologies, platforms and practices through which contemporary culture is produced, circulated and consumed, asking not just how digital media work technically but what their political, social and economic implications are. From social media and streaming platforms to algorithmic governance, online communities, surveillance capitalism and the transformation of journalism and public discourse, the digital revolution has reshaped how people communicate, organise and understand the world. At King's College London, this three-year full-time degree develops your critical understanding of these changes, drawing on media studies, cultural theory, political economy and digital humanities. You will engage with the history and theory of media and communication, the specific characteristics of digital platforms and networks, the political economies of the technology industries, the cultural politics of representation and identity online, and the methodological approaches used to study digital media empirically and critically. King's location in London provides a context for this work that is hard to match: the city is home to major media organisations, technology companies, policy bodies and cultural institutions, and the degree draws on this environment. A typical entry tariff of around 136 points is expected. Graduates pursue careers in digital media, journalism, communications, public relations, policy research, the technology sector, arts and cultural organisations, advertising and public affairs. The combination of critical analytical skills and substantive knowledge of digital media and culture is valued in any organisation that needs to understand and navigate the digital landscape with rigour and insight. Many graduates proceed to postgraduate study in media, cultural studies, journalism, digital humanities or related fields, while others move directly into careers in the media and communications industries.
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