BA Fashion Marketing
About this course
Fashion marketing sits at the intersection of one of the world's most culturally significant industries and the commercial disciplines of branding, consumer behaviour and strategic communication. Fashion is not simply clothing: it is a form of expression, a system of cultural meaning, and a global industry that operates across manufacturing, retail, digital platforms and media. Marketing in this context requires you to understand both the creative language of fashion and the analytical tools of business, and to translate between the two in ways that engage consumers and build brands. At Leeds Arts University, this three-year full-time degree is grounded in the creative environment of an arts-specialist institution, which gives it a distinctive character compared to fashion marketing programmes at general business schools. You will explore the fashion industry across its commercial and creative dimensions, studying branding, consumer psychology, digital marketing, social media, retail strategy, content creation, trend analysis and the cultural contexts that give fashion its meaning. Leeds Arts University's creative culture means you will be surrounded by students in related design disciplines, and the programme encourages genuine engagement with fashion as a visual and cultural phenomenon rather than simply a product category. You will develop analytical and strategic skills alongside visual communication and creative production capabilities, and you will learn to work across the variety of platforms and contexts through which fashion brands now communicate with audiences, from print and runway to social media and digital content. Graduates move into fashion marketing and brand management, PR and communications, buying, merchandising, content creation, digital marketing, retail management, and journalism and media within the fashion and lifestyle sectors. Further study in fashion, marketing or business is an option for those who want to develop their expertise or shift their focus.
Syllabus & Modules
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