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BA Hospitality and Tourism Management and Marketing
About this course
Hospitality and tourism management with marketing is a combination that reflects the interconnected realities of two of the world's largest industries. Hospitality, encompassing hotels, food and beverage, events, and accommodation, and tourism, the movement of people for leisure, business, and cultural purposes, are global sectors that together employ hundreds of millions of people and are central to many national economies. Marketing sits at the heart of both, shaping how destinations are promoted, how brands are built, and how customers are attracted, retained, and satisfied. A degree that combines all three prepares you for professional roles at the intersection of management, marketing, and the visitor economy. At the University of Strathclyde, this four-year full-time programme includes a year abroad, giving you international experience that is directly relevant to industries whose very subject matter is global movement and cross-cultural exchange. You will study marketing theory and practice, including customer behaviour, branding, communications, and digital marketing, alongside hospitality and tourism management content covering operations, strategy, destination management, and the visitor experience. Strathclyde's Management Development Programme provides practical, industry-linked learning and the opportunity to work on live marketing projects, developing employability skills alongside academic knowledge. You will develop skills in strategic marketing, management analysis, research, and professional communication. The year abroad adds both personal development and genuine international experience that employers in these sectors value highly. Graduates from hospitality, tourism, and marketing programmes pursue careers in hotel and hospitality management, destination marketing, tourism organisations, travel and events companies, marketing agencies, and brand management. Glasgow's position as a major events and tourism destination provides a relevant professional context. Postgraduate study in marketing, hospitality management, or tourism is a natural continuation for those seeking specialist or leadership roles.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 20 respondents (70% response rate)
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