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BA International Hospitality and Tourism Management
About this course
International hospitality and tourism management is a discipline that addresses the full complexity of two of the world's largest industries. Tourism and hospitality together account for a substantial share of global GDP and employment, spanning hotels, restaurants, airlines, events, destinations, and the supply chains that connect them. Managing these businesses requires commercial acumen, operational knowledge, cultural intelligence, and the ability to adapt quickly to rapidly shifting consumer expectations and external conditions. At Coventry this three-year full-time programme develops these competences across the breadth of the hospitality and tourism sector while also grounding you in the wider business themes that shape the industry. You will study operations management, consumer behaviour, marketing, financial management, and strategic leadership, all applied to hospitality and tourism contexts. A sandwich year, year abroad, and work placement are all available, giving you substantial international and professional experience before you graduate. The year abroad and the international focus of the curriculum ensure you develop the cross-cultural awareness that employers in this globally mobile industry consistently look for. The typical entry tariff is 104 UCAS points. Graduates work across the full spectrum of hospitality and tourism, in hotel management, events management, destination marketing, tour operations, airline management, and the fast-growing sectors of sustainable tourism and experience design. The international scope of the industry means that career opportunities are genuinely global, with employers across Europe, North America, Asia, and the Middle East regularly recruiting from UK hospitality and tourism programmes. Postgraduate study in international hotel management, tourism and events, or business administration provides a route to more senior leadership roles.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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