BA International Tourism Management With Marketing
About this course
International tourism management with marketing is a degree that takes seriously both the scale and the complexity of one of the world's largest industries and the role of marketing in shaping how destinations, experiences, and brands compete for the attention and spending of travellers. Tourism is not simply an economic activity; it is a cultural and environmental one, raising important questions about sustainability, local community impact, and the ways in which places are represented and consumed. Managing it well requires both commercial acumen and a broader understanding of the contexts in which tourism operates. At Leeds Beckett, this three-year programme develops your knowledge of tourism management alongside marketing principles and strategy, with a particular focus on understanding how and why travellers make decisions. You will study consumer behaviour, destination marketing, digital marketing, event management, and the strategic challenges facing tourism organisations, from airlines and hotel groups to local tourism boards and adventure travel operators. A sandwich year in industry, a year abroad, and a work placement are all built into the programme, giving you substantial professional experience in tourism or marketing settings and direct exposure to international tourism environments. Graduates are well placed for management, marketing, and commercial roles across the tourism and hospitality industries, including destination management organisations, travel and tour operators, hotel groups, airlines, and the events sector. The marketing specialism adds value in roles that involve brand management, digital communications, and audience research. Many graduates also move into adjacent areas such as business development, public relations, and commercial management within the broader leisure and lifestyle industries. Further study at postgraduate level in tourism management, marketing, or international business is an option for those who want to specialise further.
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