BSc Management with Marketing
About this course
Management with marketing is a degree that equips you with the commercial leadership skills to run organisations alongside the deep marketing knowledge needed to understand and reach the people those organisations serve. Management and marketing are deeply connected in practice: effective strategic decisions require understanding of markets and customers, and effective marketing operates within the commercial and organisational constraints that management disciplines address. As the current course description indicates, this programme at Royal Holloway builds skills in management, strategy, international business, marketing, and consumer behaviour, and gives you the opportunity to apply that knowledge in industry. This three-year full-time programme at Royal Holloway, University of London includes a sandwich year, a year abroad, and a work placement, giving you a combination of professional and international experience that enriches both the academic and practical dimensions of the degree. The sandwich and placement years place you in real commercial or organisational environments, giving you direct experience of how management and marketing operate in practice. The year abroad extends this with international exposure, which is particularly valuable in a degree that explicitly addresses international business. With a typical tariff of 120 points, the programme attracts students with commercial curiosity and the motivation to develop both analytical and professional skills. You will study strategy, organisational behaviour, finance, operations, and leadership alongside marketing theory, consumer psychology, digital marketing, brand management, and market research, building both a broad commercial education and specific marketing expertise. Graduates move into careers in marketing, general management, brand management, consulting, retail, financial services, and a range of commercial roles across sectors. The sandwich year often leads directly to graduate employment. Postgraduate study in business, marketing, or management is a natural further step for those who want to specialise.
Syllabus & Modules
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