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BSc Marketing
About this course
Marketing is the discipline at the heart of how organisations understand their customers, communicate value and build lasting commercial relationships. It encompasses market research, consumer behaviour, brand strategy, digital communications, product development, pricing, and the data and analytics that increasingly drive decisions across all of these areas. As consumer expectations and the technological landscape continue to evolve, marketers need to be both strategically intelligent and practically skilled across a growing range of tools and platforms. At Brunel University London the programme includes a foundation year, which builds the analytical, quantitative and business foundations you need before the main degree begins. Across the full programme, full time, you will explore how brands connect with people, what customers really want, and how to deliver value in ways that build loyalty and drive business success. You will study market research, branding, product development, customer engagement, digital marketing and the strategic dimensions of marketing within broader commercial contexts. Marketing graduates move into a very wide range of professional roles. Brand management, digital marketing, market research, content strategy, account management, public relations, advertising, social media and communications are among the most common destinations. The analytical and creative skills the degree develops are valued across virtually every sector, from consumer goods and retail to financial services, technology, healthcare and the public sector. Further study at postgraduate level in marketing, business or communications is a natural option for those who wish to deepen their expertise or move into more strategic roles.
Syllabus & Modules
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