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BA Marketing
About this course
Marketing is the discipline that connects organisations with the people they want to reach, creating, communicating and delivering value in ways that build relationships, drive demand and support sustainable commercial success. It encompasses market research and consumer insight, brand strategy, digital communications, advertising, pricing, distribution and the measurement of how well campaigns and channels are performing. In an era when consumer attention is fragmented across digital platforms and when data is available at a scale and granularity that was unimaginable a generation ago, marketing has become one of the most dynamic and strategically significant functions in any organisation. At the University of Hull, this three-year full-time programme uses the city as a resource for marketing education, working on live business projects for international brands and studying the latest marketing and social media concepts with the support of passionate and expert staff. Hull's position as a city with a distinctive commercial and cultural identity makes it a genuinely interesting context in which to learn marketing, and the programme's emphasis on practical, hands-on experience means you will graduate with more than theoretical knowledge. You will engage with the full breadth of marketing practice, from consumer psychology and brand management through digital channels, content strategy and analytics, developing both the strategic perspective and the practical skills that marketing employers look for. A typical entry tariff of 104 points makes the programme accessible to a broad range of students, and the three-year full-time structure gives you a focused and applied marketing education. Graduates pursue careers in brand management, digital marketing, market research, content strategy, advertising, public relations, social media management and product marketing across a wide range of sectors. Hull graduates who have worked on live projects are particularly well positioned for roles where employers want evidence of applied capability as well as academic knowledge. Postgraduate study in marketing, communications or business administration offers further pathways for those who wish to specialise.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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