Digital Marketing and Business Management

About this course

Digital marketing and business management is a combination that reflects the reality of modern commercial life, where marketing has become inseparable from data, platforms, and digital strategy, and where business success depends on people who understand both the commercial context and the tools that now drive how organisations reach their customers. At Abertay University this four-year full-time programme combines the analytical and strategic foundations of business management with a deep and practical engagement with digital marketing. You will study consumer behaviour, brand strategy, social media, search engine marketing, content strategy, data analytics, and the technology platforms that underpin digital marketing, alongside business management content covering strategy, finance, operations, and entrepreneurship. The year abroad is built into the degree, giving you an international

Where its graduates go

The 5 largest scored destinations, covering 60% of graduates; the headline also reflects the subject baseline.

• 72 / 100Information Technology Professionals · 5% of graduatescards →
• 62 / 100Secretarial and related occupations · 10% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 30% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).