Digital Marketing and Business Management
46MEDIAN PAY, 15 MO£28,000
SATISFACTION80%
CONTINUATION75%
PROFESSIONAL JOBS60%
DESTINATION-WEIGHTEDAI is already used for about 46% of the work its graduates go into (High).
Digital Marketing and Business Management
BA · Abertay University · 4 years
CONTINUATION ALERT
25% of this course's students did not continue past year one. Worth asking the university about directly.
Entry tariff of real entrants
UCAS points the actual intake arrived with: "people like this got in", not a cut-off.
Student satisfaction
Overall satisfaction is 80% (National Student Survey). Continuation past year one: 75%.
What you actually study
YEAR 1
Principles of Management · Financial Accounting · Microeconomics · Quantitative Methods
YEAR 2
Marketing Principles · Operations & Supply Chain · Corporate Finance · Business Strategy
YEAR 3
International Business · Data-Driven Decision Making · Entrepreneurship · Business Ethics & CSR
YEAR 4
Strategic Leadership · Capstone Consulting Project
MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).