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BA Digital Marketing and English Language
About this course
Digital marketing sits at the intersection of creative communication and data-driven analysis, and it has become central to how organisations of every kind reach and retain their audiences. Studying it alongside English Language gives you a distinctive double perspective: the strategic and analytical tools to plan and measure campaigns, and a deep understanding of how language itself works, how words are chosen, how meaning is made and how communication varies across contexts and communities. This three-year full-time programme at Liverpool Hope University includes a sandwich year in industry, a year abroad and a work placement, giving you an unusually rich combination of academic and applied experience. On the digital marketing side, you will study consumer behaviour, social media strategy, search engine optimisation, content marketing, analytics and the business context in which campaigns operate. The degree combines theory with practical application, ensuring your learning is both academically grounded and relevant to the modern digital marketplace. English Language modules will develop your understanding of linguistics, discourse analysis, the structure and use of language in professional contexts, and the way digital communication has evolved its own registers and conventions. Together, these two disciplines make you a more precise and effective communicator as well as a more thoughtful analyst. Career possibilities after this degree are broad. Digital marketing itself offers roles in content creation, social media management, SEO, paid media, brand strategy and data analytics, across agencies, in-house marketing teams and start-ups. The English Language element opens additional paths in communications, copywriting, publishing, public relations and education. The placement and year abroad components mean you will graduate with international exposure and professional experience that employers value. Further study in marketing, linguistics, communications or business is also a natural next step for those who want to specialise further or move into research.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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